An operator-led growth firm · St. Louis, Missouri

You own the building.Own the machinethat fills it

OwnersFirm embeds inside owner-led companies, rebuilds how they win customers, and hands back the software outright: the CRM, the website, the lead engine, the AI. Built for you. Owned by you.

Text to book an office visit See the work
One company per industry, per market
marketingbymagnet.com
Marketing by Magnet, the software company we built and run
keysroofing.com/crm · the Keys Roofing command center
The Keys Roofing command center, an owned CRM built by OwnersFirm
Jones Air & Water · owned CRM
The Jones Air and Water CRM dashboard built by OwnersFirm
The house portfolio · run on software we build
Magnet
Keys RoofingKeys Roofing
Jones Air & Water
Brain Recovery Centers
0
Customer records
migrated into one owned CRM for a single client
0
Top Google results held
for a single target search, every one of them our pages
0
Pages ranked by our SEO engine
the machine we proved on our own software first
0
Owned network properties
sites, rankings, and lead engines the firm controls

Every number on this page comes from a dashboard we can screenshare live.

The network behind it

One constellation. Every machine we run.

The live map from our command platform: every star is a business we operate, every dot an owned property, every line a route that authority and leads travel. Every member company plugs into the whole board on day one.

Marketing by Magnet 3,127 ranked pages Jones Air & Water 46 owned properties Brain Recovery Centers 24 satellite properties Keys Roofing brand + command center OwnersFirm the operator THE OPERATOR

Key

Star · a business we run
Dot · an owned property in its orbit
Square · press and research we cite
Solid line · owned mesh
Dashed line · citations outward
Brass ring · the operator's seat
82
Domains
218
Interlinks
72
Live tonight
Flagship work

Four companies. Four machines. All of them owned.

Not mockups and not rented software. These are the live systems our clients run their businesses on, built seat by seat.

Dossier · Roofing · St. Louis

Keys Roofing runs on software it owns.

A premium St. Louis roofing company was paying rent on somebody else's CRM. We replaced it with a command center built around how their crews actually work: smart-glasses inspections that draft their own estimates, a door-knock canvasser built on county data, a gutter-cleaning subscription that mints monthly recurring revenue, and QuickBooks wired straight in.

Owned CRMGlasses inspectionsAI video estimatesDoor-knock canvasserGutter subscriptionsNetwork tie-in
18
Modules live in their command center
9 days
From first build to off the rented CRM
5-10 min
Inspections, down from 30-45 plus a manual write-up
Open the dossier
keysroofing.com/crm
Keys Roofing command center pipeline view
Keys Roofing CRM on mobile
The live product. Demo data shown, their crews run the real thing daily.
Dossier · Water treatment · Since 1995

Thirty-one years of paper, turned into an operating system.

Jones Air & Water had three decades of customers living in binders on a shelf. We digitized every route card, rebuilt the book into an owned CRM with a route scheduler and QuickBooks syncing live, and put a water-check tool on their site that turns visitors into booked tests.

3,761-customer CRMRoute schedulerQuickBooks live syncWater-check toolNetwork tie-in
3,761
Customers in the owned CRM
905
Service plans rebuilt from paper binders
Zero
SEO lost replatforming a 30-year domain
Open the dossier
Jones Air & Water · owned CRM · dashboard
Jones Air and Water CRM dashboard
Jones CRM on mobile
The live product. Demo data shown, the Jones team runs the real thing daily.
Dossier · The proof · The software company we founded

Before we touched a client, we built our own machine.

Magnet is the software company we founded and still run. Its SEO engine ranks thousands of pages, its growth tools track 55,000+ Instagram profiles, and it runs at $148K a year on about three hours a week of attention. Everything we build for clients was proven here first, on our own books.

SaaS we foundedSEO engineAI site builderGrowth platform
$148K
A year, run-rate
3,127
Pages ranked by its SEO engine
$0
Core ad spend
Open the dossier
marketingbymagnet.com
Marketing by Magnet homepage
marketingbymagnet.com · the software company behind the firm
Dossier · Healthcare · Missouri

A clinic positioned like a national brand.

Brain Recovery Centers provides FDA-approved depression treatment in Missouri. We ran the market research, named the brand from the data, and built the site and patient-education engine, all grounded in a 10-state survey we commissioned ourselves before a single page was designed.

Market researchNaming + brand26-page platformLocal search program
443
Respondents in our 10-state survey
26
Pages in the brand platform at launch
2026
Researched, named, built, launched
Open the dossier
brainrecoverycenters.com
Brain Recovery Centers website
brainrecoverycenters.com · brand, site, and network by OwnersFirm
The method

We don't audit from a distance. We move in.

Four moves, in order. It's how a 30-year paper business becomes a software company without losing what made it great.

01 · Embed

A week inside your business

We ride along, answer the phones, and watch the whiteboard. The plan comes from your floor, not a template.

02 · Repair

Fix what leaks first

Missed calls, unbooked estimates, invoices nobody chases. The fastest money is the money already slipping away.

03 · Build

Software you own outright

CRM, website, booking, texting, AI copilots. Modular, built for your operation, and never rented back to you.

04 · Compound

Plug into the portfolio

Owned sites, rankings, and referral routes between non-competing companies in the network. Growth that stacks.

The deliverable

What you walk away owning.

When an engagement ends, nothing gets repossessed. The machine is yours, keys and all.

Your CRM

Built around your pipeline and your people. No per-seat rent, no export hostage games.

Your website

Fast, ranked, and wired to book real appointments, not collect dust.

Your lead engine

Search rankings, owned properties, and campaigns that keep the phone ringing.

Your AI copilot

Drafts the texts, chases the invoices, preps the estimates. Your team approves, it executes.

Your numbers

One dashboard with pipeline, revenue, and marketing in the same place, synced to QuickBooks.

Your data

Every customer, every job, every call. In your accounts, under your name.

Most firms sell you access. We hand over deeds.

The receipts

The record before the firm had a name.

Verified from owner-side dashboards: Google Ads exports, point-of-sale ledgers, Kickstarter records.

Roofing · St. Louis
17x monthly revenue

Zykan Exteriors, from $100K to $1.7M a month in twelve months. #1 on Google Maps and Search.
Automotive · Window tint
9x return on ad spend

Rocket Tint, $67K in 2.5 solo years became $474K in the next 2.5 with us running the marketing.
DTC product launch
$488K raised

Seatmate Chairs, 1K followers built into an audience that funded a $488,623 Kickstarter.
Browse the full archive

"Most firms sell you presentations. We build the machine, hand you the keys, and stay on as the operator."

Jacob M. Ochs · Founder, OwnersFirm
Jacob M. Ochs.
Founder · Operator
USMC · Boeing · Magnet

Jacob served in the Marine Corps and built at Boeing before founding Magnet, the software company whose growth engine now powers this firm. He is the person who shows up at your shop, and the person who writes the software that runs it.

OwnersFirm exists for one kind of client: the owner who built something real and wants a machine worthy of it. One company per industry, per market. If your seat is open, it's yours to take.

More about the firm
Next step

Meetings happen at the office.

Home turf, real dashboards on real screens, and a straight answer about the machine we'd build for you. Text us and we'll set your visit up.

Text to book an office visit Email Jacob instead
Seats are exclusive · One company per industry, per market